Transforming UA operations - How Amanotes saved 120hrs and accelerated growth
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Before implementing automation, managing UA and trend analysis were always time consuming. At Amanotes, we need to oversee a big portfolio and test new strategies quickly. Cost Center has been a game-changer, saving us a tremendous amount of time, boosting efficiency, and giving us the capacity to scale with a lean team.
Alicia Vo
Learn how Cost Center supports the #1 music games publisher - Amanotes to improve scale and efficiency to move fast in the dynamic UA landscape.
Challenge
Running user acquisition for a portfolio of over 15 apps is operationally challenging and its complexity increases with multi ad networks and varying bidding strategies across 195 countries. At Amanotes, bid management was a manual process with substantial manhours spent to optimise bids managed by 3 dedicated PICs who handled large and medium scale apps with top hits like Magic Tiles 3: Piano Game and Duet Cats - Cute Cat Music. This manual approach not only consumed significant resources but also introduced risks of human error, such as incorrect calculations, inaccurate bids, and campaign overspending.
Solution
Amanotes uses Cost Center’s Bid Automation to identify bid opportunities and execute over 60 custom bid logic on a weekly basis. Their UA team is now able to filter metrics performance within clicks and optimise bidding logic based on specific metrics threshold. As a result, they can efficiently target high-performing countries and experiment with new potential geos without the risk of overspending.
Additionally, real-time Slack notifications triggered by bid changes allow the team to monitor their bids closely and respond quickly. This automation has not only minimised errors and reduced response times but has also freed up the UA team to concentrate on other crucial tasks, significantly enhancing their overall efficiency.
Before vs After
Previously
- Manual compilation of data from over 10 ad networks, including SRN, non-SRN, offerwall and OEM networks
- Manual UA performance analysis across all ad networks, geos, cohort, and ad formats.
- Data accuracy issues arose due to the manual consolidation and calculation process
Now
- >90% CPI and CPA campaigns across 4 main apps are managed through CC platform
- Saving 120 hours every month to focus in other crucial UA tasks
- Simultaneously executing 60+ bid automation logic for 15+ apps
The Result:
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