Creatives Optimisation
Create strong ad impressions to score that first download. Let your Creative team gain insights to assets that drive conversions.
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Each mobile games has approx. +200 creatives running concurrently. Let's make it easy to identify themes/styles that bring higher CTR.
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Creative Center
Zoom in on creatives engagement metrics to identify the need for frequent updates and content localisation.
Creatives Feature Tagging
Group ad assets with similar styles and themes to compare app conversions across ad networks.
Creatives Hub
Highlight underperforming campaigns using predefined performance thresholds for faster, continuous optimisation
Google Ads Data Hub
Analyse Google ad campaigns with custom demographic breakdown of key UA to improve on audience targeting.
Creative fatigue happens when your audience sees the creative too many times. We recommend to update them at least once every two weeks.
Scaling up together as ONE.
Work more easily with everyone to make faster, better and more cohesive growth decisions
Reduce manual labour and repetitive tasks associated with capturing data from different sources and data accuracy
Manage campaigns at scale with direct bid and budget edits across ad networks
Drive organisation-wide collaboration through real-time shared insights, reports and notifications
Measure creatives performance that contribute to UA growth
Make decisive actions to deliver high performing creative concepts and themes
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Identify opportunities for continuous improvement with game level performance
Design and optimise game variants based on past engagement trends
Customers Stories
Find out how leading mobile gaming studios scale with Cost Center.
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+50%
tROAS campaign performance
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