Optimising game level
Empower Product team with level insights to optimise game play for higher Retention Rate (RR), Lifetime Value (LTV) & Return on Ad Spend (ROAS).
Start trialFind out how changes in game play behaviour affects UA performance. It's time to optimise your game to increase Play Duration.
Dive deeper into Firebase A/B testing without manual data export. Readily visualise performance to focus on game design.
Firebase A/B Testing
Test different app variants to monitor different audience engagement and strive to balance between game engagement and profitability.
Release Intel
Understand how users interact with app versions differently - localisation, new feature release, new theme etc. Tweak your game play to improve retention and monetisation.
Events Picker
Track custom in-app events to study player behaviour when the events are achieved in Day X. Identify triggers that convert IAPs.
Customers Stories
Find out how leading mobile gaming studios scale with Cost Center.
More case studies >+50%
tROAS campaign performance
Scaling up together as ONE.
Work more easily with everyone to make faster, better and more cohesive growth decisions
Reduce manual labour and repetitive tasks associated with capturing data from different sources and data accuracy
Manage campaigns at scale with direct bid and budget edits across ad networks
Drive organisation-wide collaboration through real-time shared insights, reports and notifications
Measure creatives performance that contribute to UA growth
Make decisive actions to deliver high performing creative concepts and themes
Identify opportunities for continuous improvement with game level performance
Design and optimise game variants based on past engagement trends