Game Analytics

Optimising game level

Empower Product team with level insights to optimise game play for higher Retention Rate (RR), Lifetime Value (LTV) & Return on Ad Spend (ROAS).

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Drive product stickiness
Track how each test affects new and current users with cohort and active user
Granular variants testing
Track how each test affects new and current users with cohort and active user
Collaborating as a team
Strategise with monetisation & UA teams to optimise for growth

Find out how changes in game play behaviour affects UA performance. It's time to optimise your game to increase Play Duration.

Dive deeper into Firebase A/B testing without manual data export. Readily visualise performance to focus on game design.

Firebase A/B Testing

Test different app variants to monitor different audience engagement and strive to balance between game engagement and profitability.

Release Intel

Understand how users interact with app versions differently - localisation, new feature release, new theme etc.  Tweak your game play to improve retention and monetisation.

Events Picker

Track custom in-app events to study player behaviour when the events are achieved in Day X. Identify triggers that convert IAPs.

Customers Stories

Find out how leading mobile gaming studios scale with Cost Center.

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Scaling up together as ONE.

Work more easily with everyone to make faster, better and more cohesive growth decisions

Reduce manual labour and repetitive tasks associated with capturing data from different sources and data accuracy

Manage campaigns at scale with direct bid and budget edits across ad networks

Drive organisation-wide collaboration through real-time shared insights, reports and notifications

Measure creatives performance that contribute to UA growth

Make decisive actions to deliver high performing creative concepts and themes

Identify opportunities for continuous improvement with game level performance

Design and optimise game variants based on past engagement trends