Optimising game level
Empower Product team with level insights to optimise game play for higher Retention Rate (RR), Lifetime Value (LTV) & Return on Ad Spend (ROAS).
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Find out how changes in game play behaviour affects UA performance. It's time to optimise your game to increase Play Duration.
Dive deeper into Firebase A/B testing without manual data export. Readily visualise performance to focus on game design.
Firebase A/B Testing
Test different app variants to monitor different audience engagement and strive to balance between game engagement and profitability.
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Release Intel
Understand how users interact with app versions differently - localisation, new feature release, new theme etc. Tweak your game play to improve retention and monetisation.
Events Picker
Track custom in-app events to study player behaviour when the events are achieved in Day X. Identify triggers that convert IAPs.
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Customers Stories
Find out how leading mobile gaming studios scale with Cost Center.
More case studies >+50%
tROAS campaign performance
Scaling up together as ONE.
Work more easily with everyone to make faster, better and more cohesive growth decisions
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Reduce manual labour and repetitive tasks associated with capturing data from different sources and data accuracy
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Manage campaigns at scale with direct bid and budget edits across ad networks
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Drive organisation-wide collaboration through real-time shared insights, reports and notifications
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Measure creatives performance that contribute to UA growth
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Make decisive actions to deliver high performing creative concepts and themes
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Identify opportunities for continuous improvement with game level performance
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Design and optimise game variants based on past engagement trends