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By Munira Rangwala

In the last piece, we spoke about the best ad practices with regards to Google, Facebook, and Unity. In this piece, we are going to deep dive into the best practices for Mintegral, TikTok, and Applovin. 

Mintegral Ad Campaigns

Mintegral is a mobile programmatic advertising platform that provides user acquisition, monetization, and creative solutions for advertisers and publishers worldwide. At present, Mintegral is one of the top ad networks for apps & games. 

As per a report by Udonis, Mintegral is a part of more than 20 global ad exchanges and works with over 26,000 app partners.

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Did you know? Once you create an ad campaign on Mintegral, the AI will take care of the rest. Its machine learning system delivers the best ads to the right audience.

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Mintegral also has an added advantage over its competitors. It is the networks’ premium inventory. It includes numerous interactive, video, and native inventory from their partners and third-party programmatic channels.

CRAZYLABS CASE STUDY

CrazyLabs is one of the world’s top casual and hyper-casual games publishers. They have more than 4 billion downloads to their credit across their portfolio. In 2021, CrazyLabs partnered with Mintegral to grow their hyper-casual title – Acrylic Nails. 

They set out to achieve only one goal - To acquire high-quality players that meet their Day 1 and Day 7 ROAS goals. Crazy Labs’ user acquisition strategy on Mintegral combined premium ad inventory with precise targeting.

One of the campaign’s main strategies was relying on playable ads. How does this ad format work? Game advertisers can offer users a short preview of their game before they decide to download it. This user acquisition strategy by Mintegral helped Acrylic Nails reach the top charts and generate a sustainable ROI.

This is one of the high-quality playable ads that Mintegral ran for CrazyLabs.

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Tiktok Ad Campaigns

Are you looking to reach a younger and content-hungry demographic? If yes, TikTok is the place to be! With over 1,06 billion monthly active users, TikTok is the sixth-largest social media network worldwide. An average user spends 55.8 minutes per day on the platform. It is for this reason TikTok advertising campaigns can give you good returns on your ad spend. 

‍Did you know? TikTok Ads have the potential to reach 884.9 million people over the age of 18—that’s 18% of adult internet users. 

TikTok uses an auction and bidding model when it comes to ads. What does that mean? You decide how much you pay per click, video view, or impression! Fascinating, right? TikTok has various ads for businesses to reach their target audience, including Brand takeover ads, In-feed ads, Branded Hashtag ads, Top view ads, and Branded effect ads.  

To harness the full potential of this platform, advertisers must understand the benefits and functions of TikTok advertising features. For instance, with TikTok’s lead generation feature, you can effectively reach and engage with prospects and customers and collect their data directly on in-stream ads on the platform. 

Secret hacks for an effective TikTok ad.

• Full-screen videos that are hi-res - As per a report by TikTok, the size of your videos matters as much as its quality. Blurry and low-quality videos are instantly scrolled. While scrolling TikTok, users are also looking for videos that will take up their entire screen.
• Use captions and sound - TikTok has an equal number of users who watch with sound on and sound off. Here’s an interesting statistic from the same report - 93% of top-performing videos on TikTok use audio, and 73% of TikTok users said they would stop and look at ads with audio.
• Vertical is the way - Nothing screams amateur than a landscape video built for a vertical environment.
• 15-30 seconds video is ideal - TikTok has strict requirements for video length, with shorter videos tend to perform better. 

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Bonus: If you are running Smart Performance campaigns, here are some additional best practices to keep in mind

• ​Set enough budget to support efficient exploration.
• ​Allow 50 conversions for the campaign to pass the learning phase without making any adjustment.
• ​Add at least 3 creatives to each Smart Performance Campaign to boost performance. The more videos you add, Smart Performance Campaign has a better chance to select the best one for your needs.
• ​Check campaign performance regularly and add new videos to keep performance strong.

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AppLovin Ad Campaigns

AppLovin is an app marketing platform that has been instrumental in defining many of the world’s most popular apps and game studios. AppLovin’s leading marketing software provides developers with an integrated and powerful set of solutions to grow their businesses. AppLovin enables developers to market, analyze, monetize, and publish their apps. The company’s first-party content includes more than 350+ engaging, popular apps and its technology brings that content to millions of users around the world.

Recently, AppLovin added CTV supply from streaming video distribution platform Wurl. Owing to this, AppLovin’s marketer clients can now buy CTV inventory across more than 3,000 channels and hundreds of FAST apps on a cost-per-install (CPI) basis.

• Split your ads: Have multiple ads promoting different selling points of your app instead of just one ad. Do not show too much within a short timeframe. 
• Always AB test the creatives: Find out which elements and themes that are attracting higher volume of users
• Follow the data: Let the numbers guide your creatives. Current trends can set new standards. So keep testing till you find the right framework.

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Read more on Best Practices for AppLovin here.

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No campaign is ever 100% perfect. Regardless of the platform you choose to advertise on, study the results so you can improve next time. A/B testing your campaigns will allow you to continually experience and increase success. Throwing caution to the wind might work out for a variety of life situations, but not when you are in-charge of creating and managing ad campaigns! Want to maximize your campaign’s success? Follow the best practices listed above.