For Product Team
The foundation
for LTV growth
Confidently optimise your game at each level and each country at a glance. Leverage on data to quantify the art of game design.
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Directly connecting the dots between
gameplay & monetisation
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Level Analytics
Gain insights into player progression across game levels, funnelling journeys - start, drop-off, fail, and completion. Achieve the perfect balance of game difficulty and engagement to enhance player retention.
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A/B Testing
Optimise top performing variants using granular data on Country, Ad Networks and Campaigns. Double down on game versions that resonates with different players.
Events Picker
Uncover top events impacting LTV to improve performance strategically through variants A/B testing. Modify and fine-tune your game to drive revenue and engagement.
Release Intel
Zoom into game/app versions for higher ROAS by benchmarking monetisation and product metrics. Start enhancing gameplay by introducing new content, features, or monetisation strategies.
36% of users crave customised experience. Personalising your gameplay can increase user retention and LTV by +30%.
The BI tool for fast growing studios
"Utilising Cost Center has proven to be instrumental in optimising our advertising costs and enhancing product efficiency. It significantly reduces workload across various departments within the company."
“Our mobile games scaled up 1.5 - 2X within 3 months of using Cost Center. It is way beyond a BI tool, Cost Center is our team's ultimate source of truth, enabling seamless collaboration to drive effective growth strategies.”
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“Cost Center allows us to optimise our bidding strategy for different networks and campaigns. We have seen great results in terms of improved UA performance and cost savings.”
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